Commercial Signs

4 Tips for Determining the Best Type of Sign for a Given Application

An effective business sign reflects your business’ products, values, and typical customers. These design tips can help you pick the sign type that meets all of your company’s advertising needs:

1. Consider Your Brand
   Your sign’s font style, colors, and placement will tell a story. It’s important to match that story to your business and brand. A bakery, for example, should choose a sign that is warm and welcoming. A preparatory academy’s sign, on the other hand, should evoke professionalism and refinement. Keeping your brand in mind ensures your sign matches the rest of your advertising.
    
2. Consider Visibility
   When selecting a sign type, consider the niche customer your sign is trying to attract or inform. If you’re marketing to drivers, choose a sign that can be viewed quickly and from a distance. A sign designed to attract foot traffic can use smaller fonts and include additional details. Remember, custom sign services allow your signs to be as targeted as possible.
    
3. Consider Your Needs
   Your location and business may have diverse signage needs. In cases like these, it’s best to choose a sign type that can meet as many of those needs as possible. Businesses like food stores and banks can communicate monthly discounts with electronic message centers. Similarly, churches and schools can use marquee-style signs to display weekly service details.
    
4. Consider the Cost
   Temporary franchise locations have different signage needs than a company headquarters. As a result, custom sign makers offer products in various price ranges. Channel letter signs are cost-effective and great for a short-term location. Alternatively, a residential neighborhood or medical office will benefit from a more durable, permanent sign.

Commercial Signs provides solutions for businesses, schools, and non-profit organizations. Our veteran design experts can help you choose the perfect business sign every time. Call us at (678) 383-2256 for additional details.

Channel Letter Signs vs. Electronic Message Centers

Advertising needs vary greatly from business to business. That’s why many companies use signature custom signs for business exteriors. Both channel letters signs and electronic message centers offer unique advantages, and the following factors can help you choose one for your company:

• Customization
  Both channel letter signs and electronic message centers offer personalization for business owners. Channel letter signs can be designed to match the font, color, and attitude of an existing logo. Companies can easily incorporate pre-existing brands with custom channel letters. Electronic message centers, on the other hand, can be programmed to display numerous messages and slogans. This flexibility is great for companies that offer revolving deals and specials.

• Cost
  Channel letter signs are among the most affordable sign solutions on the market. This makes channel letters the best choice for startup businesses or a new franchise location. Electronic message centers are a better choice for businesses that regularly broadcast new information. In cases like these, a high-quality message center is far less expensive than buying new signs.

• Tone
  Choose a sign that fits with your business’ image. Colorful channel letter signs, for example, would be a great fit for an independent record store or comic book shop. Concert venues and high school theatres, on the other hand, can benefit from the bold presentation of an electronic message center. Remember, custom sign design ensures new signs are a perfect fit for your business.

• Placement
  Consider your sign’s location before choosing between channel letters and a message center. Channel letters can be viewed from any angle and placed on any part of your building exterior. These lightweight letters give business owners far more options for placement. Bright message centers feature illuminated letters and can be seen from a distance—this is a huge advantage for businesses open after sundown.

Commercial Signs does more than design attractive custom business signs—we also take care of all the city paperwork. Call us at (678) 383-2256 to learn more about finding the right sign for your visit and to find out how you can get $100 off the cost of your message center permit.

Commercial Signs Review: "The service there is exceptional and the quality far exceeds my expectations."

Looking For A New Way To Improve Traffic For Your Business?

Does your business have the right sign? You can learn more about the benefits of vehicle wraps and the importance of business signs from these articles and websites. Call Commercial Signs at (678) 383-2256 to order your business signs today.

• Learn why business signs are so important for advertising your growing business.
   
• In this article from the Houston Chronicle, you get more details about the many benefits of signs for your business.
   
• To learn more about the history of signs, from plastic to neon, visit this website.
   
• To find out more about the ins and outs of vehicle wraps for marketing, read this article.

Commercial Signs Review: "They are always courteous, professional, creative and timely, their professionalism is also second to none."